The Alfred: Luxury Apartments near Melrose Place, Rent Prices & Amenities

Last updated: October 29, 2026. By the Apartments Club Editorial Team.

At a glance: 725 N Croft Ave, Los Angeles, CA 90069 · West Hollywood adj. · asking rents from $12,011 to $17,811 a month as of October 2026.

Not every luxury rental is a skyscraper. The Alfred is the opposite: a low-rise, 31-home boutique community made up of two four-story buildings on North Croft Avenue and North Alfred Street, just north of Melrose Place. Developer etco Homes completed the project in 2023 with designs by Kevin Tsai Architecture, and the homes are now leased and managed by Greystar.

The project was originally reported as a for-sale development, which shows in the size of the homes. Even the one-bedrooms are larger than many two-bedroom apartments elsewhere in the city, and that is why The Alfred had the highest starting rent of any building in our October 2026 survey after Ten Thousand: every advertised home was above $12,000 a month.

Location and neighborhood

The postal address says Los Angeles, but the setting is pure West Hollywood. Melrose Place, with its boutiques, florists and cafes, is around the corner. The Pacific Design Center, Cedars-Sinai, the Beverly Center and the Robertson Boulevard shopping strip are all close, and the Sunset Strip is a short drive north.

Because the blocks around Croft and Alfred are mostly residential, the immediate streets are calmer than nearby Melrose Avenue. Our West Hollywood neighborhood guide covers what daily life in the area is like.

Apartments for rent at The Alfred

According to the developer, the 31 residences range from one to three bedrooms and roughly 1,609 to 3,098 square feet, with a mix of flats and townhome-style layouts. Several units open onto private terraces through sliding glass doors.

Based on the units advertised on October 28, 2026, asking rents ranged from $12,011 to $17,811 a month, per Highrises.com (Realtor.com network, listing data supplied by Zillow). Here is the breakdown by unit type:

Unit type	Asking rent (Oct 2026)	Size
1 bedroom	$12,511	1,609 – 3,098 sq ft (building range per developer)
2 bedroom	$12,011 – $17,811	1,609 – 3,098 sq ft (building range per developer)

The listed prices are “total monthly prices,” which include base rent and mandatory monthly fees, as the listing notes. Square footage for individual units differs from source to source, so confirm the exact size of any unit before you sign.

Amenities

As you would expect from a building this size, the amenities are about quality and finishes rather than a long list of shared spaces. Items listed for The Alfred include:

• Concierge service and a resident lounge
• Fitness classes and a coffee program
• Subterranean, access-controlled parking with ChargePoint EV charging
• Landscaped shared courtyards and private open-air terraces
• Kitchens with Linea Quattro cabinetry, Kohler fixtures and integrated Miele coffee systems
• Toto Neorest smart toilets and high ceilings with LED recessed lighting
• Dog- and cat-friendly policies

Pros and cons

Pros

• Very large homes, closer to a house than an apartment
• Small, quiet community of only 31 residences
• A walkable location next to Melrose Place
• High-end fixtures and private terraces

Cons

• No starter units: every advertised home was above $12,000 a month
• No pool or big amenity deck like the towers have
• Little turnover means limited availability at any one time
• Street parking around Melrose Place is tight for guests

How it compares with other LA luxury rentals

We reviewed advertised rents at 25 of the priciest rental communities in Los Angeles County on October 28, 2026. Ranked by the highest monthly asking rent, The Alfred came in at number 8. For context, here is what several other high-end buildings were asking on the same day (same source):

• Ten Thousand (Century City): $13,600 – $27,000 a month
• Olympic + Hill (Downtown LA (South Park)): $2,499 – $24,434 a month
• Circa LA (Downtown LA (South Park)): $2,653 – $23,216 a month
• THEA at Metropolis (Downtown LA): $2,786 – $22,514 a month
• Kurve (Westlake/Koreatown edge): $2,228 – $19,262 a month
• Vision on Wilshire (Miracle Mile): $4,499 – $18,699 a month

Keep in mind that the top of each range is usually driven by one or two penthouse or oversized units, so the starting rent and the mix of unit sizes often say more about a building than its single most expensive listing. Linked names go to our full profile of that building.

More LA luxury building profiles

Comparing options? These profiles in our Los Angeles luxury apartments series cover nearby or similarly priced buildings:

• Nine Thousand One: West Hollywood, from $8,168 a month
• AKA West Hollywood: West Hollywood, from $4,900 a month
• The Landmark Los Angeles: Brentwood/West LA, from $3,250 a month
• Vision on Wilshire: Miracle Mile, from $4,499 a month
• The Park Santa Monica: Santa Monica, from $3,775 a month
• Kurve: Westlake/Koreatown edge, from $2,228 a month

Touring tips

• Ask which specific units are available and on which floors; view and floor height can move the rent by thousands of dollars in the same floor plan.
• Request the full monthly cost in writing, including parking, pet rent, storage, utilities and any amenity or service fees.
• Ask whether advertised specials are applied as free weeks up front or spread across the lease, and how that affects renewal pricing.
• Visit at rush hour and in the evening to judge traffic, noise and how easy it is to get in and out of the garage.
• Read the lease terms for minimum length, early termination and renewal caps before you put down a deposit.

Who it suits

The Alfred is aimed at people who want space and privacy rather than a skyline view: design-minded professionals, couples working from home, and families who want a townhouse-style rental in the middle of West Hollywood. If you want a rooftop pool, a doorman lobby and dozens of shared amenities, a high-rise will suit you better.

Can you afford it?

A common rule of thumb is to keep rent near 30% of gross income, which means a $12,011 apartment calls for roughly $480,000 a year in household income, and the top-end unit far more. Many luxury buildings also ask for income of two and a half to three times the rent. Run your own numbers with our rent affordability calculator, and if this building is out of range, browse more options on our Los Angeles rentals board.

Before you apply

Rents in large buildings change daily based on floor, view, lease length and concessions. The figures above are asking rents for units listed on October 28, 2026, not signed leases, and they may include mandatory fees. Always verify current pricing, fees and availability directly with the leasing office or on the official The Alfred website. ApartmentsClub is not affiliated with the building or its management.

Featured image: A street scene on Melrose Avenue near The Alfred (general neighborhood view; not a photo of the building). Photo by Nathan Dumlao nate_dumlao via Wikimedia Commons, licensed CC0.

Sources: Zillow Observed Rent Index (ZORI), as cited in the text above. Figures reflect the data release noted where they appear; listings and prices change. How we source and update data: Editorial Standards & Sources.